Friday, September 23, 2011

Google to Introduce +1 Button to AdSense Ads

Google plan to add a the +1 button to AdSense adds to allow you users to endorse specific adds.

This move makes sense and is somewhat of an inevitability ad it pushes Google's +1 (Plus one) service and fits in-line with their mission statement to organize the worlds information. This will likely add a further metric to the AdWords quality score.


It does seem possible that there may be ways to artificially manipulate this and no doubt it will entail a new cat and mouse game of some web masters trying various tricks to artificially Improve their quality score or AdSense publishers trying to +1 the higher paying adds.


Never the less, this is what Google do best and it seems that they have just made another way to make web search and advertising even more effective and targeted! Well done Google!

 

Thursday, September 22, 2011

To Submit or not to submit

The question of web site submission is something that faces any new site and new web masters. On the face of it, web site submission seems a simple topic. You think, I just submit my site to Google and be done with it right, and thats it.

But then you read up more about it, or more than likely get contacted or emailed about some auto submission software and you start to think, hmmm this sounds like a good idea and they are promising lots of traffic and higher search engine rankings - so why shouldn't I do this?

What does search engine submission really mean?

Thats a good question and we need to address this and how search engines work before we delve into the best method of submission. OK, so first of all, when you submit to a search engine you are just knocking on the door and saying "Hey I have got a web site here, come check it out - and please list me!". What the search engine does is come and visit your site and will likely list it in its index.

Do I need to submit my site?

Another good question! And the answer is well not really. All you need is a link on the web somewhere on a page that is already listed in the search engines and you will get indexed. It certainly does not hurt to submit to a search engine but essentially all you need to get indexed is a single link.

Automated Search Engine Submission Software

There are many different Automated Search Engine Submission Software programs out there that claim the earth and promise to 1) submit your site to 100's or 1000's of search engines and 2) to automatically submit every day or week in order to ensure your site stands more of a chance of ranking.
This is simply not necessary. Bear in mind that a search engine only needs one copy of your site to put into its index (this is referred to as its cache of your site). It then ranks your site based on its cached data against its indexing algorithm.

Automated Search Engine Submission List

Here is a list of some of the popular automated search engine submission services and software programs.


The SEO Files Recommends


Submit your site to Google, Yahoo and Bing - and thats it.


Submit your site to Google

Submit your site to Yahoo

Submit your site to Bing