This move makes sense and is somewhat of an inevitability ad it pushes Google's +1 (Plus one) service and fits in-line with their mission statement to organize the worlds information. This will likely add a further metric to the AdWords quality score.
It does seem possible that there may be ways to artificially manipulate this and no doubt it will entail a new cat and mouse game of some web masters trying various tricks to artificially Improve their quality score or AdSense publishers trying to +1 the higher paying adds.
Never the less, this is what Google do best and it seems that they have just made another way to make web search and advertising even more effective and targeted! Well done Google!


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